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PromaxBDA The Conference 2010 : UBIQUITOUS - 24HRS in ...S. 1 (52:05)

While faster processors, bigger screens and more powerful features steal the headlines, the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next ...moreWhile faster processors, bigger screens and more powerful features steal the headlines, the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology is less about innovative hardware and more about providing consumers with ubiquitous, high-speed access to our social, professional and entertainment networks. From location-based technologies to gesture-based interfaces and integrated financial services, the future of your phone may be no phone at all. For media companies and marketers alike, the secret to understanding the mobile business of tomorrow is to understand how today's consumer has already changed. Speaker: Mike Walsh, Author, Futuretainment and CEO, Tomorrow less